The NDI Group appoints Allan Pedersen as the new CCO

JULY 2020

Allan Pedersen has been appointed as CCO by the NDI Group. In his new role, Allan Pedersen will lead the global sales- and marketing organization and support the corporate 2024-strategy.

In August, Allan Pedersen will begin his new position as the new Chief Commercial Officer at the NDI Group. In the role of the new CCO, Allan Pedersen will support the 2024-strategy of the company, focusing on profitability and digitalization, among others. Apart from this, Allan Pedersen will also work to strengthen the sales and marketing across the various business areas and markets of the NDI Group.

- I am looking very much forward to becoming a part of the NDI Group that I see as a highly respected company with good values and a strong culture. There is a significant potential and many opportunities in the market. I am sure that we can create a strong foundation that will enable us to reach ambitious goals and create profitable growth. I look forward to starting in the new position and get to know the organization, the markets, and the customers, Allan Pedersen tells.

From spare parts to tires
With the appointment of Allan Pedersen as the CCO, the NDI Group will get a strong business profile with more than 20 years of experience within the fields of management, organizational development, and sales. In his latest position before being hired by the NDI Group, Allan was Commercial Director at Kramp, the largest parts and accessories specialist in Europe.

At the NDI Group, the 500.000 spare parts and accessory units from Kramp will be replaced by approximately 500.000 tires and other tire-related business areas that Allan Pedersen will help develop others by strengthening the overall earnings.

- We look forward to welcoming Allan at NDI and expand our organization so we can strengthen our development, increase our earnings, develop our market position and get the right foundation laid for a future full of change, says René Kristensen, CEO at the NDI Group.

For more information

Please contact our communication manager:
Jens Jakob Velasco Hansen

  (+45) 81 40 22 62