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Jens Jakob Velasco Hansen
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Nordexx, the private-label tire brand owned by the NDI Group has been launched in a new design to ensure a more distinctive and recognizable brand.
Nordexx has been relaunched in a new design. With the new brand strategy, NDI Group aims to back up the Nordexx distributors and partners even more by offering better support through their marketing and offering them different kinds of Nordexx brand materials in the new, more distinctive design.
- We want to strenghten the support for our distributors and make Nordexx a more recognizable brand. It is part of our ambitions at the NDI Group to have a stronger presence on the global tire market, explains the export manager of Nordexx, Admir Ramic.
- Apart from the new design and stronger marketing backbone of Nordexx, we also aim to keep developing our product range. Right now, we have a product range with tires for all seasons, and we follow the market and new trends closely to ensure that our new product are always relevant, Admir Ramic tells.
Apart from the product range and the new, more distinctive design, Admir Ramic also underlines that Nordexx distributors and partners get access to a large organization with a high degree of expertise and knowledge about tires.
- The NDI Group is the largest supplier of tires, rims, and wheels in the Nordics, and it has existed since 1970. Therefore, Nordexx is built on many years of experience and knowhow, and the distributors and partners get access to an export department with specialists speaking more than ten different languages, he tells and continues:
- We focus on providing solutions which are tailored to our distributors’ needs, so they get a package that suits their particular market. By ensuring good service and guidance and a more distinctive and recognizable brand, we believe Nordexx can offer even more value for our distributors and partners in the future.
Explore the new Nordexx website here.